The IBL League Commissioner and another League official traveled to several potiental IBL cities to gauge the interest of the community. One city they looked at was Corvallis, Oregon a city with around 50,000 residents. Media coverage of an IBL team is very important, and the Corvallis Gazette Times actually covered the scouting trip by the IBL (which is great news). The IBL was looking for an interested community, businesspeople ready to invest in sponsorships, and they are focusing on finding the right venue.
The IBL’s basic response was that it will take some title sponsors to turn Corvallis from a pipe dream to reality. I have to agree with their assessment. Their official label for this is title sponsors which will run a company $10,000. Compared to the ABA (which has sponsorship packages of $100,000) this is a bargain for businesses. I think it is smart to pick three locations and then evaluate them the same way the IBL does.
1. Does the location have title sponsors?
2. Is the venue the right size for our franchise?
3. Is the community interested in the IBL? (this includes the media)
The best way to figure this out is to talk with the various colleges and convention centers in the area. Figure out if the venue is the right size and affordable. On top of that work with the Chamber of Commerce to locate a few title sponsors. Also check in with the local media to gauge their response.
Beyond looking for title sponsors (at the $10,000 level) I suggest going after a primary sponsor. A primary sponsor could have a large presence on our website as well as their logo on our warmups and even our jerseys. They could also be on the cover of our game programs and have a large banner up in our venue acknowledging them as the team’s primary sponsor. With title sponsorship at the $10,000 level I will let your imagination run as to just how much a primary sponsorship could be.
Costco Wholesale Corporation is a discounter business based out of the Northwest. They are known for having low prices and paying their employees a fair wage. Costco would make sense for OMT as a primary sponsor because they show a high level of ethics and responsibility in their business decisions. I would highly suggest contacting this company to develop a multiyear primary sponsorship contract.
Primary sponsorship is very popular in Europe, but it has never been done here in the USA. It is not allowed in the NBA, but you see it taken to a whole new level in Nascar. I’m not suggesting turning our jerseys into a Nascar jersey, but I am suggesting puting a company’s logo on them. To my knowledge this has not been done in minor league basketball before, however there isn’t a rule I’ve heard of in the IBL that prevents this. We should consult the IBL before we actually sign a primary sponsor.
Below is an excerpt from the Corvallis Gazette Times. Click here to read the entire article.
Minor League Basketball Checks Out Corvallis
By Brooks Hatch
International Basketball League considers putting a franchise in the area
An official of the International Basketball League was in Corvallis on Thursday, investigating the city as a possible site for an expansion franchise for the 2009 season.
Terrence Dickens, the coach of the IBL’s Portland Chinooks, met with officials from the mayor’s office, local businesses, and other concerns to gauge possible interest in a team in the four-year-old league, which last season had three teams in Oregon, nine in the Northwest, and 18 overall, according to the IBL founder/commissioner Mikal Duilio of Portland.
“Terrence’s idea was to get the word out and to hear what people’s responses were, if they had the right demeanor and attitude about new things” such as the IBL, Duilio said Friday. “Some (cities) are ‘hater’ communities where people just aren’t interested in anything new.
“Terrence was putting his ear to the ground and listening. Everywhere he went people were positive and energetic.”
Duilio and Dickens worked together in founding and operating the IBL’s Vancouver, Wash., franchise. Dickens has also coached the Portland Chinooks.
Duilio said the league will begin searching for title sponsors, in the $10,000 range, within the next several weeks. If one or more are located, that “moves the team from a pipe dream” to reality.
“We’ll know before November for sure” if the venture is a go, he said. “The big X factor is (can Dickens) find at least one solid, title sponsor. We know we can get small sponsors, sell tickets, and get the walkup sale but the X-factor is, ‘Are there at least one or two businesses in town that would really like to get behind this?’
“Historically (IBL) teams do better in the smaller towns, 25,000 to 80,000, that’s where teams like this belong. They get lost in a major metro area because there are hundreds of other things to do. Our product is refined; we just need to be smarter where we place it.”
The team needs a 94- or 87-foot court and adequate spectator seating for its home venue. The Salem club played in the Salem Armory; the Bend team plays at Mountain View High School and the Eugene team, which took this past season off, played at Northwest Christian College.
Dickens did not meet with Oregon State or Linn-Benton Community College officials about possibly renting their gyms. The courts at Corvallis High and Crescent Valley easily hold more than 1,000 spectators, but are only 84 feet in length.
“If it came down to an 87-foot court it could be done but it wouldn’t be ideal,” Duilio said. “The ideal situation over time is to sell sponsorships, court-side seating and play at Gill, but there are quite a few things that make that difficult, beside the rental price.”
Duilio said team budgets run between $45,000 and $250,000. Most of the West Coast franchises are in the lower end of that range, he said. Players receive up to $400 per game, but most earn far less and some earn nothing beyond the $20-30 per diem.
“Corvallis would be a very efficient budget model, but a low-budget team would not affect the quality of play at all,” Duilio said. “The entire city doesn’t have to be on fire (with interest) for the financial model to work. “We just need a moderate amount, maybe as few as 10 sponsors and 200 or 300 fans.”
Tickets are generally $8 for adults and $5 for students and seniors. Teams……..
